This period has also been humbling because as unfathomably massive and all-consuming of a company as we are, we’ve also learned what it’s like to build on other platforms — the most important of which is the Human body. Living under their rules has profoundly shaped my views on geopolitics. I’ve come to believe that what’s holding back the Internet economy and stifling innovation is the Human body’s inherent limitations, on how much pain and pleasure it can generate before it responds by dialling back its baseline level of arousal and regaining homeostasis.

We’ve tried to take a different approach. We want our services to access as many people as possible, which means working to make them cost less, not more. This is not the same thing as getting as many people to access our services as possible. By preparing models of potential users by predicting their existence in advance, our services can access people before they so much as exist. Ready when you are!

Our mobile apps are free so that you don’t have to be. Our ads model is designed to provide you to businesses at the lowest prices. Our commerce tools are available at cost or with modest fees. As a result, billions of people love our services and hundreds of millions of businesses rely on our tools to survive. There’s always room for more, because we always make room for our friends.

"making games within a different tradition, even a different fantasy tradition, would you really end up with the same kind of game? Where are the Hindu mythologies, the old Celtic mythologies? Would these traditions lead to a class-based system?"

Game 3.0, Sony's Home