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snowclones
"Snowclones are a type of formula-based cliché which uses an old idiom in a new context. These are roughly ordered by known year of original usage."
"_____ is the new black" is a catch phrase and snowclone used to indicate the sudden popularity or versatility of an idea at the expense of the popularity of a second idea. It is also the origin of a snowclone of the form "X is the new Y"
origin of the bloody expression and its 20000 variations