"Old’aVista, a guide to the old internet: launched in 2021, a search engine indexing early personal websites plus Yahoo directory listings from 1996 to 2003"

"Unless they have a very unique relationship with their investors, Ello will inevitably be pushed towards profitability and an exit, even if it compromises their current values. Sometimes, this push comes subtly in the form of advice and questions in emails, phone calls, and chats over coffee. Sometimes, as more direct pressure from the board. (FreshTracks’ Managing Director sits on their board.) Or, if things go bad, by replacing the founders." which is exactly what happened