s the frisson of reading these weird corporate tweets happen because we are rating the social-media manager’s performance on Twitter, like an Olympic judge holding up a score at the end of each tweet (and supplying important metrics to the brand at the same time)? Or does the Denny’s brand’s mewling Twitter intimacy make us feel paternal, bound to support and foster our corporate brand children as they speak to us through the web, learning our native medium? That explanation doesn’t seem complete to me, though. I also feel a sinister intimation of power in these new corporate social-media voices. Denny’s the corporation has transformed itself through its tone into a