AI companies like Anthropic and Meta are hiring social media creators to post sponsored content on apps like Facebook, Instagram, YouTube and LinkedIn.
Companies including Microsoft and Google have paid creators between $400,000 and $600,000 for long-term partnerships spanning several months, CNBC has learned.
AI companies have increased advertising considerably, spending more than $1 billion on digital ads in the U.S. in 2025, according to Sensor Tower, up 126% from 2024.