Marshall McLuhan once said, “There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.” The handwaving rhetoric that I’ve called a Borg Complex is resolutely opposed to just such contemplation when it comes to technology and its consequences. We need more thinking, not less, and Borg Complex rhetoric is typically deployed to stop rather than advance discussion. What’s more, Borg Comlex rhetoric also amounts to a refusal of responsibility. We cannot, after all, be held responsible for what is inevitable. Naming and identifying Borg Complex rhetoric matters only insofar as it promotes careful thinking and responsible action.